These provide an interesting window into the business of an independent Shopsmith dealer back in 10-ER days - and some of the items Magna would provide (in most cases, for a price) to support their sales efforts.
- Brochures
- Publication reprints
- Trademark logos in paper and cloth
- Shop coat with insignia (perhaps like the lab coat I picked up recently)
- Display panel
- Ad mats (I’ve got one of these I’ll share later for those unfamiliar)
- Even filmed advertising for TV spots (hard to believe local retailers would try TV advertising in the early 1950s - I’m sure TV ownership was still pretty limited back then…). Maybe Russ Chapman has a copy of “Magna Movie No. 1”!