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newyankee wrote: Question:
Is it true that the NYW was originally underwritten by ShopSmith?


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Answer:
Shopsmith was never a national underwriter of New Yankee although they generously donated tools for us to use on the early shows. Over the years all the Shopsmith tools have been replaced by items from other manufacturers.

http://www.newyankee.com/fanmail/popcontent.php?message_cd=234

taquin wrote:
Originally Posted by newyankee
Question:
Is it true that the NYW was originally underwritten by ShopSmith?


--------------------------------------------------------------------------------

Answer:
Shopsmith was never a national underwriter of New Yankee although they generously donated tools for us to use on the early shows. Over the years all the Shopsmith tools have been replaced by items from other manufacturers.
http://www.newyankee.com/fanmail/popcontent.php?message_cd=234

So, it looks to me like SS wood KNOT want their logo's covered...

A1,

Don't know if Shopsmith themselves wanted it that way or not, but the logos "ARE" covered on the shows which Shopsmith tools were used. I have the episodes on tape that show this.

The Router Workshop early shows also had disguised router's. I think it was in an attempt to not advertise any brand...

I have maybe a dozen video's of Les Cizek and Avian Rogers where they are using shopsmith equipment with all logos exposed... I did a quick search and found this:
http://www.amazon.com/Woodworking-DVD-S ... B00126NUZ8

I can't be sure but I think this would include the ones I have... here is a sample from one of them
[ATTACH]3149[/ATTACH]



Ed

woodburner wrote:A1,

Don't know if Shopsmith themselves wanted it that way or not, but the logos "ARE" covered on the shows which Shopsmith tools were used. I have the episodes on tape that show this.

I don't doubt you wood, just does knot make sense for SS to put up a stink for free advertising.

Dear A1,

Don't quite understand your last post. There are a lot of reasons why a TV show would cover-up a logo. Liability, non-sponsorship, and yes, not wanting to give a company free advertising.

There are a lot of shows which the products name was either covered or a different, funny name was put in its place. There are several companies that would rather not have their name associated with a certain show. Also, the show might not want to spend the money on using the copyrighted material/logo.

Some things have changed and products/logos are used on certain shows and movies, and that is called "product placement." But this also means money has changed hands for either the use of the copyrighted material or for advertising. It is not done for free.

Also, companies are a bit picky when it comes to showing there logo on a particular show, etc., because it can have the opposite effect and turn the consumer off instead of on.

I have not ever contacted the NYW to find out exactly why they covered the Shopsmith logo on the tools when they used them, don't think I'd get an answer except "its not any of your business." What I do know is that the Shopsmith logos are covered on the NYW show and in the NYW books.

I would guess that the show didn't want to give out any free advertising at the time, due to them just starting out and worrying they would have to pay Shopsmith for the use of the logo. That does happen in the world of media you know. Free advertising in the media doesn't happen.

It is not a trademark/copyright violation to use a brand-named item in a presentation. All that is required is making clear that one is not a representative of the manufacturer-copyright is a bit more edgy since you are dealing with thought expression within a specified framework. Yes- blacking out a brand name is common-but, then , note the TV program "CSI"- the Nikon brand is prominently displayed throughout. The credits likely thank Nikon.
There were some "payola" type issues at one time as well- we seniors recall "payola."mt