algale wrote: Sat Oct 14, 2023 9:11 pm
It was an interesting interview. He has his heart in the right place. But if I was thinking about buying a PP Gen 2, that interview would have stopped me in my tracks.
Alan,
Just curious what parts you found interesting. I certainly could have missed something...it was a long interview to go through. I did like that he acknowledged the PowerPro Gen 2 didn't go far enough and I agree with this and made those comments previously here. Though I had hoped the Gen 2 would have gotten all the way there because it is a notable improvement over Gen 1 in my opinion. I did like this idea of having the touchscreen be perhaps detachable and much larger so that how-to videos and/or reference material could be brought up on it for the Shopsmith newbie as an aid. This combined with the new video content that he promised on the website would be very helpful for new users of a Shopsmith IMHO. For more experienced users like myself, I have a computer in my shop which I use for many things. IF I didn't, just one thing that large tablet on the Gen 3 PP could be used for referencing a cutlist on a project or a drawing or plans, etc. The detachable tablet could be interesting but if it drops then there goes an expensive replacement. Also need to keep it close for shutting the machine down, etc. so not sure how it would work from a safety/legal standpoint, but it is an interesting proposition I believe. Also discussion around getting younger customers, but only in the 40-50 year old range, not 20-30 year old range. Nothing concrete was shared on how they intend to acquire these new customers so for me that was disappointing as Shopsmith owners, like myself, continue to age out and I don't see new ones coming to replace us, but rather embrace the plethora of other brand woodworking tools in the marketplace. I am trying to stay positive and optimistic on this acquisition, so I am trying to keep my comments as neutral and objective as possible...However, I have to say after watching that interview what I was left with is this:
A finance guy just told us that he was forced to leave being a financial advisor for individual investors due to a layoff/restructuring, but then went private with this and his clients came with him. However he tried to pursue this with a penchant for doing acquisition investments (vs. stocks/mutual funds) using client's (individual investor) money and had to abandon this due to the costs involved with managing all of the legal paperwork required for multiple investments and multiple investors. The implication being he is now doing a sole investment/acquisition (private equity) and Shopsmith is this one company for him right now (to avoid gov't paperwork), but with whose money it isn't clear. An acquisition investment strategy has only one goal...an eventual exit strategy, i.e. selling off a more valuable company down the road (or liquidating/spinning off assets).
M&A's rarely benefit a companies customers, the employees working there or the end product that is sold. It didn't sound like he really understood the real value of Shopsmith. It sounded like his initial focus is cost cutting on the supply chain and manufacturing side, but don't expect prices to go down but rather up as he sees it as a 12-in-1 tool that he likened to an iPhone. That iPhone/Apple comparison likely means he thinks the product is undervalued in the marketplace and he will likely raise prices more, in my opinion, curtailing sales further, as Apple and its iPhone are top tier in the market. He also thinks down the road Shopsmith can sell into the EU, but I highly doubt he understands the safety/legal challenges of bringing a 70 year old woodworking machine up to date with the requirements in the EU which are more stringent than the US. Rather I suspect he wants to pretend to enter the EU market in hopes of attracting a much larger international woodworking company to acquire Shopsmith and complete the exit strategy his investor(s) need. Truly hope that I am wrong, but that is what I heard. Putting on my oracle hat for a moment, I predict either a sale of Shopsmith to another tool company or a firesale in the next 5 years.
P.S. I standby my analysis above, but if anyone has a more positive take on it, or heard something I missed please share it. Like I said I am wanting to be more positive, but my impression shifted as soon as he dissed J.J. Abrams...
