JPG wrote: Tue Oct 31, 2023 12:13 am
The comment re "legacy" devotees resonates here. I absolutely think that that is a reason for SS's continued 'limited' success with 50 yr old stuff.
Yeah, it just gets back to my earlier question on this thread which is in 2024, who are Shopsmith customers? Either existing or target customers? Many on this thread assume that business will continue as it always has and that Shopsmith is serving existing customers ONLY who already own Shopsmith. So, all of them want to have support for every legacy SPT, etc.

So, naturally you have some who want to migrate from Mark V -> PP2/3. Some want a new SPT or accessory. Some, want to replace their entire rig or buy another one and therefore want a Mark 7 (or 12 according to Saint Nick). Some just want replacement parts for ALL existing hardware for the next 100 years.

BUT...what about new customers? Those who have never heard of or owned a Shopsmith before? We had started discussing on this thread how Shopsmith could possibly achieve 25X sales growth (promised on interview), something I would argue is only achievable in a non-manufacturing business, i.e. software business. Very hard to 25X sales on an established business in hardware - you know manufacturing/producing actual stuff. This is where Ed's posts came in and his comments resonated with me in this regard as we started to have a "What IF?" discussion on new Shopsmith products. Of course, emotion again came into the thread with follow-up posts because many existing Shopsmith owners assume Shopsmith will never change and MUST support ALL legacy hardware until the end of time. This is really the crux of Shopsmith's future, i.e. who are their
target customers in 2024 and whether they will roll out a product roadmap that fits them or not. Hence the 4" jointer being an outlier, and non-competitive, in the 2023 marketplace discussion. I hope everyone can agree that Shopsmith's product has never been perfect. IF it was then we would still have the Model 10ER being produced 70 years later, and there never would have been a need for a Mark VII, Mark V (500 or 510 or 520), Mark 7, etc. We would all still being driving Model T Fords and still talking on Bell's box telephone rather than an iPhone.
EVERYONE on this forum loves their Shopsmith equipment, which means there are emotions involved. I am asking those willing to take the leap, to set aside emotion for a moment and consider
what, if any, changes Shopsmith should make in 2024 to make a better product to capture more of the market? This discussion can't be new, because all of the 10ER owners likely felt left behind when the Mark II was introduced. Similarly for Mark II owners when the Mark V (500) was introduced. Similarly for Mark V (500) owners when the Mark VII was introduced. Similarly for Mark VII owners when the Mark V (510) was introduced. Wait, what? We went backwards in Mark numbers, how does that happen?

Similarly for Mark V (510) owners when the Mark V (520) was introduced. Similarly for Mark V (all) owners when the Mark 7 was introduced. Spelling all of this out to make a point so that maybe it resonates with someone here.
Who are Shopsmith customers in 2024??? What is the correct product roadmap to serve them? Answer those million $ questions and Shopsmith might have a chance at 2.5X sales, but I still call BS on the 25X dream. At some point, Shopsmith will need to break legacy support again, as they have in the past, to introduce something new IMHO.
What made Shopsmith "limited" successful over the last 50 years, might NOT be the business plan that keeps them successful, or perhaps thriving, for the next 50 years. 