Share your Magna memorabilia!

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chapmanruss
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Location: near Portland, Oregon

Re: Share your Magna memorabilia!

Post by chapmanruss »

John,

You said,
Yeah, I know… we’ve all seen boxes of drum sander sleeves… I’ve seen lots of the yellow box variety from Magna Engineering/Power Tools days (note the Magna Power Tool guys were trying to expand the brand and emphasized “Magna” over “Shopsmith”)
I think it is important to note that the name Shopsmith was the tool and originally the Model 10E. That was followed by the Model 10ER as changes were made and then the Mark 5. Later the Mark 2 was added for a short time. Until Yuba became the manufacturer of the Shopsmith/Magna line of tools the company was Magna Engineering Corporation or Magna Power Tool Corporation after the company split into two divisions. Magna Engineering Corporation still existed but was the engineering and manufacturing division. The tools had the company name Magna Power Tool Corporation which was the marketing and sales division. It was felt that name better described the company. The Shopsmith was not the only tool made by Magna and the SPT's only carried the Magna name along with other tools. It is not surprising to me that as time went on the Magna logo was used on accessories packaging more to help connect it to the SPT's and Magna line tool also.

Nice find on those early 5 Sanding Drum Sleeve boxes. I have some also, but your boxes are in much better shape than mine. I have a set of 4 of those early carbide tipped Lathe Chisels which are new in their boxes and the four boxes are in a single set box.

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Carbide Lathe Chisels.jpg
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Russ

Mark V completely upgraded to Mark 7
Mark V 520
All SPT's & 2 Power Stations
Model 10ER S/N R64000 first one I restored on bench w/ metal ends & retractable casters.
Has Speed Changer, 4E Jointer, Jig Saw with lamp, a complete set of original accessories & much more.
Model 10E's S/N's 1076 & 1077 oldest ones I have restored. Mark 2 S/N 85959 restored. Others to be restored.
jpdalton
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Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

chapmanruss wrote: Tue Dec 27, 2022 12:47 pm It is not surprising to me that as time went on the Magna logo was used on accessories packaging more to help connect it to the SPT's and Magna line tool also.
My point exactly! By that time, they were really pushing the SPTs distinct from the Mark 5 as the Magna-Line product series, so they had to be a little more agnostic with the marketing, and the Magna name was perfect for that.
Last edited by jpdalton on Tue Dec 27, 2022 2:12 pm, edited 1 time in total.
John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

chapmanruss wrote: Tue Dec 27, 2022 12:47 pm I have a set of 4 of those early carbide tipped Lathe Chisels which are new in their boxes and the four boxes are in a single set box.
Please do show a picture of the outer box!
John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
User avatar
chapmanruss
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Posts: 3449
Joined: Tue Aug 26, 2014 8:16 pm
Location: near Portland, Oregon

Re: Share your Magna memorabilia!

Post by chapmanruss »

It is a simple cardboard box made to fit the 4 Chisels. There are no Shopsmith/Magna markings.

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Carbide Lathe Chisels box.jpg
Carbide Lathe Chisels box.jpg (146.36 KiB) Viewed 2079 times
Russ

Mark V completely upgraded to Mark 7
Mark V 520
All SPT's & 2 Power Stations
Model 10ER S/N R64000 first one I restored on bench w/ metal ends & retractable casters.
Has Speed Changer, 4E Jointer, Jig Saw with lamp, a complete set of original accessories & much more.
Model 10E's S/N's 1076 & 1077 oldest ones I have restored. Mark 2 S/N 85959 restored. Others to be restored.
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

1957 Mark 5 Brochure for Montgomery Ward

Never had seen an example of this particular brochure before I found this on eBay recently. It’s a small (3”x7”), non-glossy printing from the Magna Power Tool days, printed expressly for Montgomery Ward stores.

Magna Power Tool Corp was creating a number of these small-format brochures at this time for the flagship Mark 5 and the Magna-Line tools (including some low-end standalone versions). I’ll share some of those latter ones soon…

Happy New Year everyone!
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

Illuminated Fluorescent Retailer Sign

Back in March, 2022, on this same “Share Your Magna Memorabilia” thread, I created a post showing my backlit Shopsmith logo sign that I had restored for display. I never was quite sure what the background on the sign was. I assumed it was dealer sign, but had only seen reference to an “electric clock sign” in the Dealer Aids section of a 10-ER era dealer order blank.

Well, in a recent dealer binder from the Mark 5 (greenie) era, there was a then-current dealer order blank with a “SHOPSMITH Illuminated Fluorescent Sign” available for dealer display - a pretty expensive Dealer Aid item at the time for $15!

So, I now know these were routinely offered to Magna retailers, and when they were available, but I don’t know how many were ever produced. Anyone else ever see another one of these??
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

Shopcoat, Heavy Weight

Continuing the theme of determining the origins of various memorabilia, here’s the details on the lab coat I posted a few months back. It was offered as a dealer aid for staff attire at demonstrations and public events (like the Dayton Coliseum 1955 show picture where the vendor was wearing a similar coat).

I can tell you that it certainly has appreciated from the $6 list price back when it was new!
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

A radical new design required a radical new logo… I suppose…

When the Magna American organization was formed in the early 60’s they weren’t sitting on the laurels of their Magna/Yuba predecessors, but instead set out to modernize the venerable Mark 5 for a new generation of users - thus was born the Mark VII (the investment for which likely was a big cause of the demise of the company, but that’s a story for another day…)!

So clearly it was time to modernize the Shopsmith brand logo as well. Below are examples of the before and after (bottom and top, respectively), as applied to the packaging of Magna American-made accessories common to both the Marks 5 and VII.
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

“What to look for when you buy power tools” pamphlets

This was a booklet originally conceived my the Magna Engineering team in the early history of the Mark 5, often sent with the latest glossy brochure and local dealer list to anyone responding to that month’s ad in Popular Science, or similar publication.

The pictures here feature the original version from Magna, the virtually identical version published by Shopsmith, Inc., in their early days of restarted production, and a more recent revamp from Shopsmith, Inc. (with a distinctly 80s vibe!)
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
jpdalton
Gold Member
Posts: 338
Joined: Sun Jun 12, 2011 7:36 am

Re: Share your Magna memorabilia!

Post by jpdalton »

Same product. Broader application. New label!

Not a very exciting vintage accessory, but it once again shows the shift in focus at Magna after the Mark 5 was well established. The Miter Gauge Extension in the lower half of the picture is from Magna Engineering Corporation, and its packaging includes the venerable “Shopsmith” logo. The upper half of the image features the same product from Magna Power Tool Corporation - featuring the increasingly prevalent Magna “M” logo, and noting that this same accessory has application additionally with the newly introduced Magna-Line standalone tools.
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John Dalton
Massachusetts
*****************************************
1948 10E, S/N 5052 (restored)
1950 10ER, S/N 26473 (restored)
1952 10ER, S/N 51721 (restored as dedicated drill press)
1954 Mark 5, S/N 263334 (functionally restored)
1954 Mark 5, S/N 263705 (restored/PowerPro)
c1959 Mark 2, S/N 81940 (undergoing restoration)
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