Shopsmith Forums

Dealer Order Blanks - 10-ER Era

These provide an interesting window into the business of an independent Shopsmith dealer back in 10-ER days - and some of the items Magna would provide (in most cases, for a price) to support their sales efforts.

• Brochures

• Publication reprints

• Trademark logos in paper and cloth

• Shop coat with insignia (perhaps like the lab coat I picked up recently)

• Display panel

• Ad mats (I’ve got one of these I’ll share later for those unfamiliar)

• Even filmed advertising for TV spots (hard to believe local retailers would try TV advertising in the early 1950s - I’m sure TV ownership was still pretty limited back then…). Maybe Russ Chapman has a copy of “Magna Movie No. 1”!

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jpdalton wrote: ↑Wed Apr 06, 2022 5:52 pm What’s also interesting to me is what the staffer is wearing in the booth - a lab coat with dark collar, belt, and cuffs, with the Shopsmith logo.

I acquired a copy of the Western Machinery article reprint recently, and admittedly it’s the first time I’ve ever looked at the article in detail. It had a couple of additional examples of the lab coat I recently acquired (or at least a similar style) being worn in the factory during production. I guess lab coats were part of the corporate uniform back in that era, even in a manufacturing environment.
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Lab coat???? I would use the term Smock.

Mark 2 Table Insert

Understandably, I’ve come across very few Mark 2 artifacts - the system wasn’t sold for very long, and that reflects in the number of Mark 2-specific accessories that were sold with them. So, this is pretty unusual…

Like everything about the Mark 2, it’s very cheaply made compared to anything from the Mark 5 family. It’s very thin, stamped sheet metal, and it came in a nondescript paper envelope harkening back to the packaging of table inserts from 10-ER days. I have a Mark 2 that’s undergoing restoration, so I’ll have a chance to use this down the road.
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Nothing new, just a pile of 10e/er era items.

Not necessarily memorabilia, however somewhat unusual/rare.

DarrenDD wrote: ↑Fri Apr 29, 2022 1:47 pm Not necessarily memorabilia, however somewhat unusual

I too am an Old School table raiser guy! If you got ‘em, use ‘em!
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DarrenDD,

Nice collection of Model 10 stuff. You have items both in the early gray boxes and the later yellowish boxes. I see you have a set of the Jig Saw files in the box which is a rarer find.

Darren and John,

If you check my thread here on the Community Page titled Shopsmith Model 10's What When and Where on page 10 you will see information on the "other" Table Raisers like yours above. One I have, shown in the picture there, is like both of yours but has a set screw instead of a knob while the other one has a different collar. A third one I have not pictured in the other thread is the same as both of yours.

Here is probably the rarest of the Model 10 items. It is an original preliminary Model 10E owners manual. These were presumably shipped with the first 250 units Magna sent to Montgomery Wards. This is the only original copy anyone here has ever seen. I uploaded a scanned copy to Vintage Machinery years ago. The restored preliminary manual Everett Davis has on his Google drive was made from this manual.

If you check my thread here on the Community Page titled Shopsmith Model 10's What When and Where on page 10…

Russ,
It always amazes me how many items you have previously covered (in depth) that I have yet to see. Your discipline and research is a true asset to this forum, current users, and future users to come. Thanks for all the work/time you spend, as I have benefited greatly by many of your posts.