Impressions from Celebration of Woodworking event
Posted: Sun May 19, 2024 2:06 pm
I attended this weekend’s Celebration of Woodworking event at SS HQ in Dayton. I sprung for the VIP tix, and really enjoyed the reception that was put together for us on Friday evening - we had a chance to catch up with the SS team (including owner, Nick Cupps), and meet some new and old friends in the user community.
Saturday was the full-day public event that featured demonstrations by industry experts, and booths and product demonstrations from a number of sponsoring vendors. The TrueTrac team made the strongest impression in my opinion (my purchase should be arriving later this week…!).
While I think Shopsmith did good business in branded merchandise (hats and t-shirts are always big sellers at this sort of event!), I’m not sure whether their product sales met pre-show expectations. As future events attract more potential new customers (people unfamiliar with the whole product line), they’re going to have to get more of their products in plain view of customers so they can say, “I want one of those (pointing)”, just like I did with TrueTrac.
Keep it up, Shopsmith! I really appreciate the direction you’re headed…
.
Saturday was the full-day public event that featured demonstrations by industry experts, and booths and product demonstrations from a number of sponsoring vendors. The TrueTrac team made the strongest impression in my opinion (my purchase should be arriving later this week…!).
While I think Shopsmith did good business in branded merchandise (hats and t-shirts are always big sellers at this sort of event!), I’m not sure whether their product sales met pre-show expectations. As future events attract more potential new customers (people unfamiliar with the whole product line), they’re going to have to get more of their products in plain view of customers so they can say, “I want one of those (pointing)”, just like I did with TrueTrac.
Keep it up, Shopsmith! I really appreciate the direction you’re headed…
.
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