dusty wrote:I just got home after another fantastis day at the Traveling Academy.
Today we had only four in attendance. It is almost like going to a provate class. With that student/teacher ratio there is an unbelieveable amount of time to ask questions and get detailed explanations.
If one needs a detailed explanation you can't get one any better than from Rick Davis.
Problem is, it just makes one want more and more. More one on one, more equipment, more time to stay in class. Shamefully, I get gready for more info than is my fair share.
I really feel bad though. There is no way that Shopsmith is reaching a pay back on this class. This sort of showing hurts the bottomline big time.
I can't help but feel that the marketing effort is some how missing the target by a long way.
Students must be recruited. They are not going to come in off the street just because.
There is no way that the tuition is a profit maker for them. They know this. In fact, the low tuition should attract "students". The 50% off gives them an idea of how many will be coming, and the free spouse option gets the wives involved. They make their money off of the tools that you buy, during the class and down the road too. I will grant you that a 4 person class is not going to generate a lot of sales today, but some of you "students" will buy additional items down the road based on what you learned at the TA. And if you/they don't, the west coast will suffer the same fate that the rest of the country has: No more TA's. They do provide the schedule on the World Wide Web]http://www.shopsmith.com/ownersite/trav ... gister.htm[/URL] . This web page could use a little help; It is not real obvious that there are two options on checking the schedule. Some of you may not realize that if you scroll down, you can check the schedule of any entire state, not just a certain zip code.
Short of spending a lot of money to advertise that the TA will be in a particular area, there is not a lot they can do: They are restricted from sending blanket "junk e-mail" (read that as SPAM), TV ads are cost prohibitive, newspaper ads will go unnoticed. Do you have an idea that they could use?
Now then, forget all that, what did you buy?:D