New printed catalog

mrhart · Post by **mrhart** » Mon Mar 19, 2012 5:35 pm

Called on the 14th, got it today the 19th.

I guess they must have felt bad because they sent me a new Mark 7 Power Pro to test drive.............sorry dosed off, I was having this dream..

cincinnati · Post by **cincinnati** » Mon Mar 19, 2012 6:07 pm

joedw00 wrote:Yes I was surprised it only took one day for them to answer. I don't understand why they are sending out a few at a time. Maybe $$$$?

Most catalogs is sent out bulk mail. All can be sent at the same time but customers may receive them over a few weeks. Bulk mail can sit at the post office till they get around to delivering it.

We use to send out sale ads at work bulk. Some customers would get them next day before the sale starts ( And complain "Why send out an ad before the sale starts) Next time customers would receive them after the sale (And complain, "You dumb %$#@" )The downfall of bulk mail savings.

Ed in Tampa · Post by **Ed in Tampa** » Sat Mar 24, 2012 1:25 pm

I just got mine today. I don't know the cost of sending bulk but mine had $1.05 postage on it.
I can understand why SS is reluctant to print and mail catalogs.

I don't know the cost of the Catalog but it had to be somewhere in the expensive range.

Figure it out, everything that goes into making a catalog; design, photography, print copy, printing, proof reading, assembling then add handling costs and mailing. And I would guess you have a fairly expensive propostion.

Far more than most of us would guess.

Already got Riving knife and casters on my order form and more to come.

dusty · Post by **dusty** » Sat Mar 24, 2012 1:43 pm

[quote="Ed in Tampa"]I just got mine today. I don't know the cost of sending bulk but mine had $1.05 postage on it.
I can understand why SS is reluctant to print and mail catalogs.

I don't know the cost of the Catalog but it had to be somewhere in the expensive range.

Figure it out, everything that goes into making a catalog]

I don't know how many customers Shopsmith now proclaims to have but the cost of catalogs spread over that total number of customers will not be pennies per customer. If it is, I would like the opportunity to sell them their printed catalogs.

Remember that all of the photography, wording, proof reading and genereal lay out are done for the online document.

Once printed, bulk mailing is grunt work that can be done by a machine. In fact, that can be rolled into the print process.

What I am trying to say is that as a cost of doing business, mailing out a catalog is not an astronomical expense and it is not an expense that can be avoided by an operation that has no show room.

cincinnati · Post by **cincinnati** » Sun Mar 25, 2012 12:18 am

No catalog yet in Cincinnati.

ryanbp01 · Post by **ryanbp01** » Mon Mar 26, 2012 11:04 am

I have a hard time calling this a catalog. Flyer- yes; catalog- not so much.

BPR

dusty · Post by **dusty** » Mon Mar 26, 2012 12:05 pm

[quote="ryanbp01"]I have a hard time calling this a catalog. Flyer- yes]Some people are never happy. These have been tough times economically. Be thankful they are still there to mail you anything.

ryanbp01 · Post by **ryanbp01** » Mon Mar 26, 2012 1:11 pm

dusty wrote:Some people are never happy. These have been tough times economically. Be thankful they are still there to mail you anything.

Don't think for a minute I'm unhappy! E-mails have been good, I have the abrasives website bookmarked for the online catalog, etc. For me, it's a question of semantics.

BPR

brad_nalor · Post by **brad_nalor** » Mon Mar 26, 2012 1:53 pm

Nicely done flyer / catalog. I get a kick out of page 8 'Save your current Mk5 as a spare - or pass it along to a family member!'. Thanks for advising me to have a spare machine on hand.

But in reality, the striking stats noted is the volume of 'satisfied customers'.... 600,000. Not sure if thats from 1972 on OR going back to 1954. Then add the 125,000 first model 10 series produced.

dusty · Post by **dusty** » Mon Mar 26, 2012 2:52 pm

brad_nalor wrote:Nicely done flyer / catalog. I get a kick out of page 8 'Save your current Mk5 as a spare - or pass it along to a family member!'. Thanks for advising me to have a spare machine on hand.

But in reality, the striking stats noted is the volume of 'satisfied customers'.... 600,000. Not sure if thats from 1972 on OR going back to 1954. Then add the 125,000 first model 10 series produced.

It would be neat if we could get a feel for how many Mark 5/vs there are still available to be called into service. It would even be curious to know what the 600,000 number really is. I read it as the number of Mark 5/Vs that have been sold from day one to now but who knows for sure. Not I.