Misleading add?

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joedw00
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Misleading add?

Post by joedw00 »

I got a email from Rockler, and it seems to be a little misleading to me. It says buy one get one free. Then it says buy one and get a free gift. Check it out and let me know what you think. :confused: :confused:
Boo-Go's
Buy One Online - Get One FREE!
Get in the Halloween spirit with Boo-Go Deals – that's Buy One Online, Get One FREE. Trick or treat? How about all treats and no tricks! Choose from several options listed below, like our 16-Pc. Forstner Bit Set with FREE Power Bore Bit Set or Porter Cable Speedmatic 3-1/4 HP Five-Speed Router with FREE Freud Bit Set. Get these treats while you can, they won't last long!
Joe

520, Bandsaw, Beltsander, Delta Drill Press, Delta Lathe, Craftsman Planner/Jointer, Delta Planner, Mini "Greenie" Shorty 500

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heathicus
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Post by heathicus »

Yeah, I saw that email too and agree with you that it is misleading.
Heath
Central Louisiana
-10ER - SN 13927, Born 1949, Acquired October 2008, Restored November, 2008
-10ER - SN 35630, Born 1950, Acquired April 2009, Restored May 2009, A34 Jigsaw
-Mark V - SN 212052, Born 1986, Acquired Sept 2009, Restored March 2010, Bandsaw
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fjimp
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Post by fjimp »

That made perfect if not perverted sense to me buy one item from list and get one item of OUR CHOICE free.
F. Jim Parks
Lakewood, Colorado:)

When the love of power is replaced by the power of love the world will have a chance for survival.
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heathicus
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Post by heathicus »

fjimp wrote:That made perfect if not perverted sense to me buy one item from list and get one item of OUR CHOICE free.
It's an "accurate" ad and makes sense when you understand how they mean it. But "buy one, get one free" is a common marketing gimmick and almost always means buy one thing, get another of that same thing free. In this case, you're right in its meaning.
Heath
Central Louisiana
-10ER - SN 13927, Born 1949, Acquired October 2008, Restored November, 2008
-10ER - SN 35630, Born 1950, Acquired April 2009, Restored May 2009, A34 Jigsaw
-Mark V - SN 212052, Born 1986, Acquired Sept 2009, Restored March 2010, Bandsaw
-10ER - SN 39722, Born 1950, Acquired March 2011, awaiting restoration
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db5
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Post by db5 »

It probably is a misleading ADD because things don't add up if you are expecting something of equal value. As a misleading AD it think it speaks for itself. Trick or treat. You pick the treat you want and they pick the trick you will get with it. Spooky, huh? Just don't open the door.
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fjimp
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Post by fjimp »

Most big box and woodworker specialty stores and catalogs are using this means of marketing recently. Once in a great while it is a decent offering. Most of time it helps me make a wise, NO BUY decision. Not bad actually saves me money. Jim
F. Jim Parks
Lakewood, Colorado:)

When the love of power is replaced by the power of love the world will have a chance for survival.
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letterk
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Post by letterk »

They had an ad about 6 months ago where they had a free item when you bought another. The problem was that it wasn't clear which free item went with which full price item. Did you read left to right or up and down?

I went up to the counter with my free box cauls that came with the purchase of a ratchet clamp, or so I thought. Both were on an end cap together. Turns out that the free cauls were with the $65 router box jig.

I got that email and thought it was a confusing offer. Oh well, I got in on their living social deal before they limited it to just one per person. Looks like I'll be buying some heavily discounted Rockler items for a little while.
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maggeorge
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Post by maggeorge »

Marketing gimmickry.
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joedw00
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Post by joedw00 »

Here is a email that I sent Rockler, and their reply:

From: Joe [jweeks11@att.net]
Sent: Wednesday, October 31, 2012 5:31 PM
To: Rockler Technical Support
Subject: E Mail special

On your email this morning it said. BOO-GOs BUY ON LINE GET ONE FREE but after you read a little more it says
Get in the Halloween spirit with Boo-Go Deals – that's Buy One Online, Get One FREE. Trick or treat? How about all treats and no tricks! Choose from several options listed below, like our 16-Pc. Forstner Bit Set with FREE Power Bore Bit Set or Porter Cable Speedmatic 3-1/4 HP Five-Speed Router with FREE Freud Bit Set. Get these treats while you can, they won't last long!
I feel this is a little misleading because you do not buy one and get the same product free, that is buy one and get one free has always meant. It should read buy one and get something else for free.
Thank You
Joe Weeks


Hello Joe,

Thank you for your email. We appreciate your feedback and hope we will be able to use it to provide better products and service in the future. Thank you for taking the time to share your thoughts with us.


Regards,
Bill W.
Technical Support
Rockler Woodworking and Hardware
support@rockler.com
Joe

520, Bandsaw, Beltsander, Delta Drill Press, Delta Lathe, Craftsman Planner/Jointer, Delta Planner, Mini "Greenie" Shorty 500

Being a VETERAN is an honor
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beeg
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Post by beeg »

KNOT much of an answer. Maybe you'll get a better one later.
SS 500(09/1980), DC3300, jointer, bandsaw, belt sander, Strip Sander, drum sanders,molder, dado, biscuit joiner, universal lathe tool rest, Oneway talon chuck, router bits & chucks and a De Walt 735 planer,a #5,#6, block planes. ALL in a 100 square foot shop.
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Bob
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