Ed in Tampa wrote:Let me take this thread back off track and respond here.
I have nothing against profit. But there is two schools of thought.
1 Sell something for a $1 profit and sell a million and make a million dollars.
2 Sell something for a $1 million dollar profit, sell one take the million and run.
My contention is Shopsmith already priced themselves out of the market which forced them into bankruptcy and remaking themselves.
To me the Power Pro was their goose that laid the golden egg. If done correctly I believe Shopsmith would be around for many generations, done incorrectly they would make some money and the owners could go retire in luxury but all SS owners "US" would be left with nothing.
I believe had Shopsmith taken the make $1 profit route their market would be limitless. Now everyone has said many things about my view one of them being I don't realize how much new technology costs. Okay let us say they are right. Now we see how low the actual market cost is, so we should now be seeing a big cut in SS prices. Anyone want to hold their breath until that happens?
I want to see Shopsmith profit but I also want to see them build their business not to grab what they can and run but to have a business that will employ many more generations of their family and the families of their workers. Is that so wrong or so anti capitalism?
I wonder if this may be a case of first adopters paying the price for innovation?
In the same vein as Tesla automobiles and inventiveness of the same ilk, those that purchase the innovations first are those that pay a larger share of R&D. Could it be that as the DVR motor gains a following in other products, the cost of production will come down as will the cost of a M7 (or maybe the true M8 or should that be M9

) in years to come.
I don't know the pricing history of the ER or Mark V. Does any one with that knowledge know if the initial models were a higher price than the same model in subsequent years? OR maybe the initial price had very little profit margin and SS made their money as more inventory went out the door?
Ultimately what someone is willing to pay is the actual cost. If the M7 was $500 more how many fewer would buy it? How about at $1000 or $1500 more. I don't know that that follows with Ed's idea of selling one at 1 million, but there are those who would rather pay a huge sum just to say that they own one. Has the demographic for Shopsmith changed? Are they looking to create a new market? Would more NEW customers buy the entire system if the price were $1000 less? What price point would it take for the majority of Mark V 500 - 510 owners to buy a whole new system? What would happen if the cost of the headstock replacement dropped to $1500 or $1100 for the DIY version with a 6 month wait while Shopsmith ramped up enough to build them all? We each have an internal price point (actually some may also have an external price point, but I divorced mine decades ago, but supplanted by Social Security

). What is it?
Did Shopsmith look at any, some or all of those questions before they headed down the PowerPro path? No matter what the answer may be, we have what they have given us. At a price they have chosen.
For me the price was an amount "spent" not "paid". (Pay versus spend is a psychological ploy used by sales staff - You
have to PAY BILLS but
get to SPEND on VACATION). If the price of the M7 was less, would I have purchased sooner? I guess that depends upon how much less. Truthfully if the price through Lowe's on-line was the same as from the shows, I would have bought it MUCH sooner. But then Lowe's has inflated their price. I presume to get profits from two sources, the interest for the charge account and recoup any amount paid Shopsmith PLUS a profit. So then we have the question, how many here begrudge Lowe's their profit?
A vicious never ending circle of want and or greed? A realistic focus of achieving what ever you choose to achieve? Somewhere along that continuum? Personally I believe the answer stems from where you are viewing the situation. But then again, that's just me.
Be well,
Ben