Don't take any negativity regarding this product as a slight against the engineers that came up with it. It is doable. but just because something is doable doesn't mean it should be done.
I see lasers guides on a drill press or any other woodworking tool for that matter as a solution without a problem. Unless the problem is how to boost sales...

**********Sarcasm and humor warning***********
The following is intended to be humorous and contains sarcasm.
If you don't think it's funny, please feel free to comment. Just remember to take this bit of humor for what it's worth and remember how much you paid.
I'll gladly refund your money;)
******************************************:D
Here is my take on how it went down at corporate somewhere.
Management to Marketing: Drill Press sales are x% below saw sales why is that?
Marketing to Management: We've been tracking this trend, ever since we added laser guides to our saws, sales on those models have increased. I recommend adding laser guides to drill presses.
Management turns to Manufacturing: Put laser guides on drill presses. Manufacturing just gives a blank stare wondering how he is going to sell this to his designers and engineers. He opts to just have the designers handle it as they are more aware of how temperamental engineers can be and can deal with it better.
Manufacturing to Design team: Top brass says we need to add laser guides to a couple of drill press models to increase sales. Get the engineers on board. and get this put into testing and production as soon as possible.
Design to engineering after an already lengthy and heated discussion. I know it's hard, that's why you get paid. This needs to happen because management said it must.
The engineers strive to find something workable. and put it into testing.
Product Testers are less than impressed with the drill press lasers. Simultaneously and separately from the product testing Marketing has conducted focus groups and research and have determined that sales will improve if the lasers are added.
Company decides to put the laser on and sell the hell out of them knowing full well that any perception of improved accuracy is dubious at best, but sales are sales and the revenue at the end of the quarter is all that matters.
Consumer after using final product: WTF? This is a piece of junk and a bigger pain than just measuring carefully and lining the hole up like I always have.
Impact: Slight uptick in drill press sales for the quarter due to consumers being dazzled by the shiny red light! Later, consumers realize that laser guides are marginally effective on any tool.
Meanwhile the differences in sales from one tool to another has stabilized back to where it normally belongs. Putting lasers on the drill press gets the credit though and Marketing, Manufacturing, Design and engineering all get a bonus.
Years Later a happy consumer decides he is going to test the theory that a laser shined directly into the eye is bad even though there are bright yellow warning stickers all over the machine and big bold print warnings in the user's manual (which later in court the consumer will admit to never reading) to attest to the fact. The now blind consumer gets a good lawyer and successfully sues the manufacturer for millions. Big government determines that "Eye Sensing Technology" must be installed on all consumer level lasers that will instantly shut off the laser so no future harm will ever occur from laser guides.