All I typically use (though I do have a couple others) are Stanley so what I have to say is pure opinion. Take it for what it is worth.
If you are going to have more than one tape measure available in the shop, do yourself a favor and compare all of them to one another to make sure they are equally accurate - for their full length.
When doing this, check for both internal and external measurements. The hook on the end can throw a measurement off more than you might think (especially as the tape gets older).
I have two 30' Stanleys and they are still working fine. It seems like they have been in the tool inventory forever.
forrestb: I am curious! What is there that you find unacceptable with the Stanley tapes? Has quality been degraded on new units or is this a generic evaluation of all Stanley tapes.
PS: I decided that I better check my tape measures. I am often enticed by this forum to double check in my own shop. Often I am thankful that I did so. This is one of those cases.
I checked my two Stanleys against one another and found that they differed by more than 1/32". A couple of the following photos tell why.
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Maybe it is time for me to consider retiring these.